2010 Honda Insight officially priced at $20,470

Ever since Honda announced the revived Insight hybrid for 2010, rumors have swirled that the new model would undercut its chief rival, the Toyota Prius, in price by a few thousand dollars. Now, it's official. Honda's hot new hybrid will start at $19,800 (*plus $670 in destination charges) in base LX trim, meaning that for as little as $20,470, you can get your hands on an Insight with such standard features as power windows, automatic climate control, tilt and telescopic wheel and a sound system with CD player and auxiliary input jack for iPods.

One rung up the pricing ladder lands you an EX model for $21,300 (plus $670 in destination charges) and nets you stability control, alloy wheels, cruise control, paddle shifters for the CVT gearbox, and the ability to opt for GPS navigation. Of course, all models come with Honda's Integrated Motor Assist hybrid drivetrain with a 1.3-liter four-cylinder engine and the ability to travel 40 miles on a single gallon of gas in the city or 43 on the highway.