Paris 2010: Ferrari California featuring HELE system

One theme we have seen so far at this years Paris Motor Show, is automakers showing off vehicles which don't seem to flow with past company history. Ferrari just added a vehicle to the growing list. Have a look at the Ferrari Calfornia fitted with the HELE System. HELE stands for High Emotion Low Emissions and is a system designed to reduce C02 emissions without taking away from the joy of driving a Ferrari.

The HELE System works by utilizing a variety of technical measures including a start/stop function that can restart the car in 230 milliseconds, intelligent engine fan and fuel pump control, electronically controlled variable displacement air-conditioning technology and adaptive gear shifts. The result is a 23 percent reduction in C02 emissions.

We joke about automakers moving away from their traditional vehicles, but it's these types of cars that allow them to continue to build the ones we love. There probably would be no Porsche GT2 RS without the Cayenne, for example. The Ferrari California fitted with the HELE System shows that the purveyor of the Prancing Horse understands the world is constantly changing – and Ferrari is doing its best to continue to build the cars it's known for while staying in tune with the current climate of the world.