SEMA 2010: Hyundai Genesis Coupe

The Hyundai Genesis Coupe is a tuner favorite at SEMA. GogoGear showed off its racing Genesis Coupe, while ARK Performance has created a performance Genesis Coupe more appropriate for cruising the Vegas Strip. There's even a bit of overlap between the two, as GogoGear's entry uses a carbon fiber bodykit, headers, shocks and coilovers from ARK Performance. Getting the rest of the coupe ready for kerbs are the upgraded V6 churning out 380 horsepower, carbon fiber roof, 18-inch Konig Kilogram lightweight wheels and a Racepak IQ3 data logger dash.

ARK Performance went street with a carbon grille, hood and rear diffuser, with ARK SFX bumpers, skirts and fenders. Stoptech brakes scrub the speed, and Alpine, Apple and Infinity provide the audiovisual buffet in the cabin. JsDesigns can be thanked for the little guy on the hood, and his rear is warmed by the heat of a supercharged 3.8-liter, 585-hp engine with 330 pound-feet and dual headers and downpipes.