Bugatti and Bentley join forces to battle Rolls-Royce

The whisperers have it that Bugatti may be borrowing from Bentley for a new sedan. What they can't seem to pinpoint is exactly what kind of sharing the two marques will be doing, and whether or not the resulting super Bug will be a supremely high-powered four-door to compete with the Rolls-Royce Phantom. If the two brands do indeed share something, like the next Arnage's platform, for instance, that might make sense. But just a few months ago, Bugatti said that its next product would be even more expensive than the Veyron, and lead man Josef Paefgen has also said that there will be no inexpensive Bugatti.

A $400,000 sedan wouldn't be inexpensive, true, but compared to $1.6 million for a Veyron, it's a flat-out bargain. Besides, the $242,000 Arnage T, after all the bespoke options, would come perilously close to a $400K Bugatti in price, and the next Bentley Arnage is growing in order to fight the Phantom. So if a Bugatti sedan with Bentley underpinnings were that close in price to a Rolls Phantom... then who's Bentley meant to get in the ring with?

[Source: TopSpeed via German Car Blog]